MK Tech Week presents: The Commercialisation Gap

The Commercialisation Gap: Why Great Technology Isn't Enough to Build a Successful Business

The UK is home to world-class innovation, yet many promising technology businesses never achieve the commercial success their ideas deserve. The challenge is rarely the technology alone - it's finding customers, validating the market, building repeatable revenue and making the right commercial decisions to scale.

Join an exceptional panel of founders, commercial leaders and strategic advisers who have successfully commercialised innovative businesses from multiple perspectives. Between them, they have founded and scaled companies, brought breakthrough technologies to market, built strategic partnerships, secured investment and advised hundreds of growing SMEs.

Through an honest, interactive discussion, the panel will share practical lessons and real-world experiences covering customer traction, product-market fit, funding, partnerships and sustainable growth.
Whether you're a founder, innovator, investor or part of the wider technology ecosystem, you'll leave with actionable insights from people who have experienced the journey first-hand.

Panel

Host

• Talitha Heaton – Group Partnerships & Business Development Manager, MPA Group

Panellists

• Mike Price – Founder & Managing Director, MPA Group
• George Hunter – Head of Sales, Carnot Engines
• Joanna Holt – Co-founder, Everoze | Non-Executive Director

Ideal for

Founders • Innovators • Technology businesses • Scale-ups • Investors • University spin-outs • Business advisers