6.07.2021 . 10:00—10:45

The Power of Branding & finding your voice

Theme: General

A Community Event from Barclays Eagle Lab

Location: Virtual
Format: Talks

About this event

As we embrace a digital era where individuals and organisations have become increasingly more accessible, it’s more important now than ever for us as creators, founders and disruptors to find our community, find our voice and craft our brand.

In this session we will explore why building a brand starts with your purpose and how to tell stories that speak to those who believe in what you believe in.

Speaker Bio

Scott Ohene-Nyako, founder of the creative collective 478 Studios is a designer, creative writer and brand strategist. Inspired by his love for how design and storytelling can change perceptions, his career has included working with brands from Coca Cola, Vodafone and the U.K. Ghana Chamber of Commerce, to some of the most exciting new start ups such as Akojo Market, Piinky Music, Reubik and more.

Event Agenda

10:00 Welcome and Intro

10:10 Presentation

10:30 Q&A

10:45 Close

Workshop Takeaways:

During this workshop, we aim to help you:

  • Understand how your brand is built around your purpose & values
  • Uncover how your brand pillars and values will inform your communications & marketing strategy
  • Discover why you exist and your brand voice

The WebEx details to join will be shared with you an hour before the session.