The Provocation Session #5

The Provocation Sessions are designed to provoke conversation around brand, creative, and advertising, and provide an exclusive space to learn from those who know.

Provocation Session #5
We’re diving deep into a topic our community voted for: how brands stay relevant in an era of noise, lightning-fast trends, and ever-rising expectations. From scrappy startups to storied icons, everyone’s asking: Is capturing attention enough, or do we still need a meaningful big idea people can believe in? Is strategy and deliberate thinking still critical, or is the game now more about creating, iterating, and learning fast?

Who's on the Panel?
Chris Busher is Head Honcho of Marketing at Holy Moly, where he leads brand strategy and execution. He spent over six years at Belazu Ingredient Company as Marketing Director and held senior marketing roles at The Kraft Heinz Company, Vita Coco, and Häagen-Dazs UK. Chris began his career at Monster Energy, supporting its European expansion, and specializes in growing challenger and scale-up brands.

Join us for candid conversation, fresh perspectives, and yes some uncomfortable truths (in the best way). If you’re a brand leader or anyone fascinated by where culture meets brand, this session is for you.

What your ticket includes:

• Entry to Session #5
• Welcome drink on arrival
• 100% of the proceeds donated to our friends at Willen Hospice