The Provocation Session #6

The Provocation Sessions are an evening built for people working in creative, brand, marketing and advertising to come together for real conversations. Hosted by Jeremy Blake, from Reality Training. No panels full of buzzwords, no sales pitches, just honest discussions with people shaping the industry.

Our next session sees, Mark Pepperell is Head of Merchandise & Licensing at Alpine F1 join us in Unity Place. His career spans 24 years at adidas, New Era Cap, material innovator D3O, and Triumph Motorcycles, where he drove £5 million in year-on-year growth. He took adidas Rugby from third place to market leader, built the lightest rugby jersey ever made for a World Cup winning All Blacks team, and worked with the IRB to change the laws of the game through footwear innovation.

Now at Alpine, he's at the sharp end of F1 sponsorship's evolution, from Gucci's incoming title partnership to Hawkstone's grassroots, farm to paddock deal. At our next Provocation Session, Mark joins us to unpack how sponsorship in F1 has changed and what it takes to build a brand under that spotlight.